SearchCPA 18% below target
SocialCPA 26% above target
Creativefatigue after week 5
Executive summary
Paid search remains efficient, while paid social shows signs of creative fatigue and rising cost per acquisition.
Recommended talking point
Lead with the business implication first, then show the supporting data and recommended next action.
Recommended next actions- Shift 15% of budget from fatigued social assets to high-intent search.
- Refresh top two social creatives within 10 days.
- Use landing page variant B for retargeting traffic.